Why do you need a waitlist to verify ideas?

A waitlist (waiting list) is a type of landing page that includes brief descriptions of a product and a sign-up form.

Most of the time, makers come up with a new idea and want to turn it into a real business, but they are concerned about potential fake demand and the lack of user interest.

That’s when a waitlist comes into play.

Build a waitlist before finalizing the complete product or MVP, and then distribute it on social media and within communities where potential customers are active.

If it reaches potential customers, they will remember your product name and could sign up using the form. Finally, you can assess the demand and acquire some seed users.

In a word:

1. Building a waitlist is much easier than developing a complete product.
2. A waitlist can help gather seed users and facilitate a successful launch from scratch.